• Tim Allison

    CEO, Managing Director, Non-Executive Director, Global Business Development, Company Governance, Monetization, Start-ups, Capital Raising, Digital & Strategic Transformation.


    A career highlighted with successful progression from FMCG marketing and key account retail management through to board level Chair. The establishment of 3 companies ranging from traditional retail and distribution to cutting edge consumer technology within the on-line and mobile sectors.

    On-going personal C-Level development highlighted by wide experience covering all critical areas of business including strategy, business development, leadership and finance. This skill set has been successfully demonstrated both in the establishment of new businesses and their core structures allowing growth and success.

    Key Performance Areas: C-Level success in business commercialisation across the Asia Pacific. The linking and development of partners focusing on long term value creation. Global consulting services including distribution, joint ventures, equity, strategic planning and cultural application.
    Managing teams of staff globally and remotely. Providing high levels of leadership, guidance, support and performance based metrics. Providing applied business development entry strategies and sales targets for a wide number of different digital clients. A balanced and weighted approach to daily business decision making.

    Recent consulting focus on social networking trends both in digital publishing and monetization. OTT, streaming and on-demand content packaging and licensing within the media sector. Guiding clients including National Geographic and ABC across the North Asian markets. Media experience in content multi-channel publishing.

    More recently as the founding Chairman for VGW, it began with the writing of the pre-launch business plan through to the sourcing of a world class board. We created a global cloud based start-up raised over $10m in funding, it currently is a public unlisted company. VGW operates in a highly regulated online gambling sector requiring strict governance, oversight and company policy.




    Current New Directorships:


    Custom Innovation Company.

    Non-Executive Board Member - August 2016 - Present

    CIC is a technology focused Holding Company with two core businesses focused on changing the face of fashion e-commerce globally:

    • Tailors Mark - a global custom online menswear brand.

    • Tec.Fit - a B2B cloud based SaaS licensing company focused on providing world-class technology solutions to the fashion industry.

    The CIC Group pay particular attention to developing technology solutions that can be monetised from the source of the technology right through to the end customer within the custom apparel and eCommerce markets.



    Executive Board Member - Feb 2016 - Present

    Established collaborations with four Australian universities. Focusing on commercial outcomes in cutting edge innovation across 3D printing, 2D and 3D scanning.

    Backed by multiple government grants. Currently embedded within the Sydney UTS innovation HUB for industry.

    Commercial launch Q3 2020 with manufacturing partnership created with Bosch Australia. Both 3D printers and 3D body scanners will ship to clients early July 2020.


    Roolife Group

     Non Executive Director Feb 2020- Present

    RooLife Group (ASX: RLG) is a technology company enabling
    businesses to sell more effectively online, focused on the Australian
    and Chinese markets, its systems optimise online engagement,
    customer acquisition and direct sales for its customers.
    The RooLife Group provides fully integrated digital marketing and
    customer acquisition services, powered by the RooLife Group hyperpersonalisation
    and profiling Artificial Intelligence (AI) System.



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    Charles Sturt University MBA Course Advisory Board

    Board Member 

    Aug 2014 – May 2017


    Member of the Advisory Board

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    Omake Interactive Services

    Executive Director 

    Mar 2003 – Present


    Omake has structured a unique business model to provide western companies a business service that delivers an entry strategy through to in-market launch and ongoing relationship maintenance. It has been proven consistently over 10 years servicing global clients.
    APAC licensing and business development for western digital content publishers.
    Representing majors like National Geographic for their digital assets across the Asian markets. Media publishing, windowing, packaging across the highly pirated Asian markets including strategy formation, cultural consulting, contract negotiation and term setting.
    Omake works with a variety of cutting edge international digital publishers/developers seeking to expand their global reach. We have staff in key markets including China, Japan and consultant partners in SEA, Korea.

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    Executive Chairman 

    Jan 2011 – Aug 2014


    Social Gaming - Global Online casino, with a full certified on-line casino license. A public unlisted Australian company. Founding Chairman, including establishment of the company, board through to the raising over $10m in working Capital
     Establishment of company policy, governance, Human Resources and key hires including CFO.

    Scaled over 1.5 million registered players.

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    Interplay Entertainment Corp.

    Managing Director Interplay Australia/New Zealand 

    Vice President International Sales

    Jan 1997 – Feb 2003


    Founded the Interplay subsidiary within Australia. As VP controlled Asia, Australia, New Zealand, South America - Launched 3 Asian JV companies within China, Korea and Taiwan.

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    Macquarie University


    Jan 1996 – Dec 1996


    Completed MBA

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    National Marketing Manager 

    Feb 1992 – Dec 1995


    Managing the Sega brand in Australia including the launches of 32x, Saturn. The business was worth $90m AUD at that time.

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    Sega -Ozisoft -Questor -Imagineering

    National Sales and Marketing Manager 

    Feb 1988 – Feb 1992


    Australian distribution for leading game brands including Epyx, Activision, Ubisoft.
    National key account retailer and publisher management



    Monetization, Business Scaling, Revenue model transformation

    Company Governance


    Business Development, Globalization


    Strategic Planning

    Transformational Leadership

    Consumer Tech Thought Leadership




    Australian Institute of Company Directors

    GAICD Governance 2014 - 2014


    Activities: Member of the AICD which involves on-going education courses, reading and weekly topical features. A key part of my own personal development and exposure to current company policy and issues facing businesses.

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    Macquarie Graduate School of Management (MGSM)

    MBA Asia, New Business 1996 - 1996


    focused heavily on expanding my business strategy, segmentation, financial skills and ongoing leadership.

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    Auckland University

    B.Com Marketing, Economics, Accounting Jan 1985 - Nov 1987





    A strategy, even a great one, doesn't implement itself.



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    Paul J. Barnes

    General Manager, Managing Director, IT Systems & Services, Sports Betting, Regulated Market

    I had the great pleasure of working with Tim for several years during my time at Virtual Gaming Worlds Inc. Tim is a rare combination - being a gentleman, a team player and an engaging leader - who acted at all times in a highly professional manner, and was never afraid to take strong stance, where necessary. His abilities as Chairman included strong corporate governance and the tackling of any difficult issues which arose during the evolution of the business, all exercised with a very good grasp of financial detail. Tim was great to work with, and I hope we can do so again.

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    Steve Parker

    Company Director, Board and GM

    I had the pleasure of working with Tim Allison as a Director at VGW.Tim lead the board in his role as Chairman. He showed strong leadership often guiding the then management group back to purpose and commercial outcome .His governance oversight allowed the business to act within an agreed strategy and budget. When it stepped outside these boundaries he was more than happy to step in on behalf of the board. He is a passionate participant and a welcome addition to any corporation, I wish him well in all his future endeavors

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    Peter Leonard

    Partner at Gilbert + Tobin

    Tim is a careful strategic thinker with ability to create bridges across cultures based upon integrity, patience, clarity of purpose and realism. Tim is a great leader and strategist for any complex cross-border APEC project, particularly for digital services.

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    Rich Roberts

    President of Digital at Sportech PLC

    As VP of Sales and Business Development at PlayFirst, I hired Tim's company, Omake, to lead PlayFirst into the Asia and Pac Rim territories. These business models are often complicated and confusing to new publishers coming from outside of those markets. Tim and his team provided all the intelligence and guidance well above the expectations that I had. Their insight, knowledge and relationships are the best that I have worked with.

    What I appreciated the most about Omake is their level of communication and care that they put behind PlayFirst and the product line. They provided excellent insight to each market, consulted on each title and outlined what made the most sense by level of opportunity. The detail behind each market and the communication back provided the guidance needed to make the right decisions.

    Omake is a company I would highly recommend to any video game company looking to expand or improve their position in these markets. Their knowledge and expertise is second to none. As a person, Tim is one of the finest people I have had the pleasure of working with. He brings the highest level of values and trust that can be counted on.

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    Peter Sheppeard

    Managing Director at Triple C Consulting

    Tim is a good leader and has excellent skills for either an experienced board or a developing board. During my experience in dealing with Tim whilst he was the Chairman of VGW I found him to be an honest leader, very considered, showed leadership and was always mindful of governance when the development strategies were put forward.
    Tim was a pleasure to deal with and I enjoyed an open and honest business relationship.
    I would have no hesitation in recommending Tim to a board.
    Kind Regards

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    Robert A. Rice

    Augmented Reality and Virtual Reality Pioneer, Author, Speaker, Product Development, Experienced Startup Executive

    Tim is definitely one of the best "gateways to the east", both in the game sector and out. He can open doors and has a solid understanding of traditional and creative deal structuring that is key for putting together the best relationships, partnerships, and publishing/distribution deals. Tim is also technically savvy and "gets" it. I have no higher recommendation for anyone seeking to break into the eastern markets.

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    Matt Mihaly

    Virtual worlds and currencies pioneer, entrepreneur

    I hired Omake in late summer of '09 to help my company - Sparkplay Media - publish our first MMO to Asia. Without Tim, there's no way we could have gotten the Japanese publishing deal we did for Earth Eternal. His assistance and that of Omake's, was crucial to all stages of the process - introduction, presentation, negotiation, optimization, and closing. He's now helping us with communication and localization, and we expect to work with Tim on an ongoing basis as our point man in Asia.

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    Alan O'Dea

    Optimism, Games, Design, Marketing, Education, Entrepreneur, Lean Startup, MBA, BSc

    Tim has impressed me immensely with his drive, expertise and professionalism. Tim’s knowledge of the dizzyingly complex issues of partnerships, legislation and logistics necessary for planning, developing, launching and operating online games in Asian markets is world class. Tim has his finger on the global pulse and is an excellent ally for anyone working in online games and virtual worlds seeking to enter the East.

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    Richard CHUA

    GM IGG Singapore

    Tim is a games industry veteran whom I've had the privilege to know and work with, and in the process learn a lot from. He is friendly and genuine, and shares his considerable knowledge freely. A true professional who will make not only a great business partner but a good friend.

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    Martin Good

    Executive Vice President - The Americas at Zenixx Corp

    Tim has negotiated with THQ distribution deals on behalf of a US Publisher looking for distribution in Australia/New Zealand using our organisation's (THQ's) sales, marketing and distribution network. Our experience in dealing with Tim could only be described as very professional and personable. So much so, we engaged in further negotiations regarding different products requiring distribution at later dates.

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    Sachin Naik

    Development Director at Electronic Arts

    Tim is a respected & insightful industry professional with considerable industry experience in some highly challenging roles. His grasp of the industry in general & his understanding of Asia as a market are both fantastic.

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    Christopher Soh

    Secretariat Member at Media Literacy Council

    Tim is a great partner with extensive knowledge in the areas of Games Publishing to the region. You will be consistently amazed by his quick wit and insights when identifying the right synergy on joint projects.

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    Ping Cheng

    Consultant with Omake Interactive Services, China

    Mr Allison has been at the cutting edge of consumer online and mobile in China for many years. His ability to apply western technology to the rapidly changing Chinese market has been extremely well planned and executed.
    He has provided me a huge amount of guidance, strategic thinking and daily communication and support. His personable nature has allowed him to build senior level relationships across China. His reputation for honesty, professionalism and cultural understanding has developed a powerful reputation which has helped open many doors for Omake. He has helped the Chinese partners understand the business models and how best to apply them to our local markets. I have been a proud representative of Omake and Mr Allison.

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    Steven Choi

    Director of Global Business at Mgame Corp.

    He is a excellent CEO working hard and managing a company very well and having a great business strategies.

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    Dell Yu

    Owner, InterWise Multimedia

    *He is a professional and expert in Computer Game Industry. Well familiar and communcation with all the channels and business models.
    *He has efficient knowledge of this market and quickly response/forseeing all the upcoming trends and business models.
    *He is one of the people who fully understands the asian market and environment.


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    Sydney Area, Australia


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